Pattern Systems
Geometric patterns that reinforce our brand identity and create visual interest.
Our pattern systems are derived from the core elements of our logo. They can be used to add texture, depth, and visual interest to brand materials while maintaining a cohesive identity.
Deconstructed Icon
Break apart the logo into its constituent elements — circles, concentric rings, dots, and curves — to create versatile pattern assets.
Organic Scatter
Elements are scattered freely for a dynamic, energetic feel. Great for backgrounds and large format applications.
Micro-Texture
Subtle, small-scale patterns that add depth without overwhelming the design. Perfect for backgrounds and UI surfaces.
Dot Grid
For subtle backgrounds
Line Grid
For technical contexts
Plus Pattern
For modern UI
Soft Gradient
For hero sections
Linear Flow
Dynamic line-based patterns that convey motion, progress, and energy. Use to create directional emphasis.
Diagonal Stripes
Chevron Pattern
Wave Pattern
Zigzag Pattern
Typography Pattern
Use brand typography as a decorative element. The monogram 'F' or brand name can create striking visual textures.
Monogram Grid
The 'F' letterform repeated creates a distinctive brand texture.
FKRA AI • FKRA AI • FKRA AI • FKRA AI • FKRA AI •
FKRA AI • FKRA AI • FKRA AI • FKRA AI • FKRA AI •
FKRA AI • FKRA AI • FKRA AI • FKRA AI • FKRA AI •
FKRA AI • FKRA AI • FKRA AI • FKRA AI • FKRA AI •
FKRA AI • FKRA AI • FKRA AI • FKRA AI • FKRA AI •
FKRA AI • FKRA AI • FKRA AI • FKRA AI • FKRA AI •
FKRA AI • FKRA AI • FKRA AI • FKRA AI • FKRA AI •
FKRA AI • FKRA AI • FKRA AI • FKRA AI • FKRA AI •
Brand Name Repeat
The full brand name creates a rhythmic pattern for backgrounds.
Usage Guidelines
High Impact Areas
- • Event backdrops and signage
- • Hero sections and headers
- • Presentation backgrounds
Subtle Applications
- • Reduce opacity significantly
- • Use with generous white space
- • Ensure content remains readable
Problematic Uses
- • Over small text or content
- • At full opacity on busy layouts
- • Mixing multiple pattern systems
Download Pattern Assets
Get all pattern templates in editable formats for your projects.