Logo Usage
Our logo is the most recognizable element of our brand. Use it consistently and with care.
Primary Logo
Light Background (Default)
Dark Background
Logo Meaning
Fkra - Arabic for 'Idea'
The spark of creativity and innovation at the heart of learning.
Motion & Progress
The scooter represents forward movement and the journey of learning.
Connection Points
Knowledge nodes and interconnected concepts in the learning network.
Continuous Growth
The cycle of learning, iteration, and continuous improvement.
Clear Space
Maintain clear space around the logo equal to the height of the 'F' letterform. This ensures the logo remains visible and impactful.
Ensure no other elements intrude into this space.
Minimum Size
To ensure legibility, never use the logo smaller than these minimum sizes.
24px - 24px
48px - 48px
80px - 80px
120px - 120px
Logo Variations
Full Logo
The complete logo lockup with symbol and wordmark.
Reversed Logo
For use on dark or colored backgrounds.
Monochrome
Single-color version for limited print applications.
Logo on Backgrounds
White
Light Gray
Primary Blue
Navy
Teal
Yellow
Gradient
Red
Dos and Don'ts
Proper Usage
Always use the original, unmodified logo files.
Clear Space
Maintain sufficient clear space around the logo.
Approved Colors
Use only the approved brand color palettes.
Don't Stretch
Never distort or stretch the logo.
Don't Recolor
Do not change the logo colors.
Don't Add Effects
Do not add drop shadows, glows, or other effects.
Don't Use on Busy Backgrounds
Ensure the logo has sufficient contrast.
Incorrect Usage
Stretched
Rotated
Faded
Glowing